WILKIE - Back in November of 2018, Federated Co-operatives sent out an email on a Promotion they called #FuelUpMyTown. This contest was started by Co-op when a little boy sent in a letter asking if his town could be on the Fuel Up to Win game pieces in the Co-op contest that comes out every year. Co-op, then seeing an opportunity, developed the #FuelUpMyTown contest for all of Canada.
The contest was easily explained. Hashtag #FuelUpMyTown, then the hashtag of your town; i.e. #WilkieSask. One entry per person on Facebook, Twitter and Instagram and that would count as points towards your town.
The post for Wilkie’s chance started Nov. 9. Everyone in Wilkie and the surrounding areas did an amazing job hash-tagging Wilkie in the contest. Wilkie’s town administrator Lana Gerein was a huge advocate for the campaign.
Wilkie was notified by the Co-op CRS Dec. 13, 2018, that the town will be on the 2019 Fuel Up to Win game pieces. The finalists for the game pieces and a prize of $25,000 were: from Manitoba, Beausejour, Lorette, Minnedosa, Oak Bank, Oakville and Swan River; from Alberta, Boyle and Mannville; Vanderhoof, B.C.; and along with Wilkie, the Saskatchewan towns of Big River, Birch Hills, Bruno, Davidson, Hanley, Ituna, Kenaston, Kinistino, Lang, Lanigan, Milestone, Mossbank, Outlook, Porcupine Plain and Rocanville.
The towns and cities chosen for the game pieces for the Co-op Fuel Up To Win contest were all also eligible to win $25,000 to go towards a charity or any community-related group.
The Co-op CRS page on Facebook announced the winner of the $25,000 as Birch Hills, Feb. 21. Their win of $25,000 will go to Reaching Youth Serving Community (RYSC). RYSC is a community-based non-profit organization that helps to show young people how to be involved in the community they live in.