North Battleford’s Gold Eagle Casino has once again captured recognition for its marketing efforts.
In Las Vegas in July at an awards ceremony, Gold Eagle Casino received two Romero awards: for casino floor and VIP promotions.
The casino floor award recognized the casino’s efforts to put out promotional “learn to play” videos to teach the public about the games on offer at the casino. For VIP promotions, they were honoured for their dinner-and-a-sleigh-ride promotion.
It’s the third straight year the Saskatchewan Indian Gaming Authority’s North Battleford casino have captured Romero awards. A year ago Gold Eagle also received the diamond award in online marketing, both for website and social media and the silver award in casino floor promotion.
Two years ago in 2016, they took the gold award in casino floor promotion and the gold award for VIP promotion.
The Romero awards are named for John Romero, who distinguished himself as a world authority for casino marketing and promotions.
The reaction from Gold Eagle Casino is “a lot of pride,” said Kerry Sapp, marketing and guest services manager for Gold Eagle Casino.
“Working with a great team from the marketing, the gaming floor, the site, just having that amazing support to execute our promotions to the fullest and ensure that we’re delivering memorable entertainment experiences for our guests.”
It also means a lot for the staff there, said Sapp.
“It’s really a huge honour to be recognized this way. It’s competing against international casinos across the world. So to be able to bring that home shows how dedicated everyone here is to seeing SIGA succeed and grow.”
