A proposed new policy on naming rights and sponsorship for city facilities was up for discussion Monday night at City Hall.
The idea, according to City Manager Randy Patrick, is to “have some appropriate ways we could deal with sponsorships” in the future.
It follows some previous discussion on the issue. Council has been interested in the idea of selling naming rights for existing city facilities (ie. the Civic Centre), as a way to generate additional revenue.
To address all these possibilities, a draft policy was presented to council, sitting as the planning committee, Monday.
It covers both “title and general sponsorship,” including areas that fall beyond the scope of the current policy. Title sponsorship would be defined as one where an external party may become the namesake of a future or existing municipally owned or controlled facility, playing field, recreation facility, park or program.
There was also discussion about including other facilities under the policy as well, such as water treatment plants or the waste management facility, just in case anyone wanted to come forward and sponsor those.
Those will likely be addressed as well. Patrick said a couple more changes will be made to the policy before it comes back to council for final approval.
