Innovation Credit Union was the recipient of two 2017 Achievement in Marketing Excellence (AIME) Awards at the AIME Awards Gala in Halifax, Nova Scotia on May 9.
They were recognized for their Mobile Advice Centre (MAC), in the Branch Design and Building Business and Acquisition categories.
Innovation introduced its branch on wheels in 2016 to address consumers' demands for banking-on-the-go options. The state-of-the-art 40' by 8' member experience solution is equipped with interactive touch displays, video ATMs, tablets, and the ability to connect with an Innovation service representative at any Innovation branch. MAC is the first credit union mobile branch of its kind in Canada.
“MAC is an excellent way for us to connect with members in rural or smaller communities without a physical branch location,” says Innovation's Chief Omni and Digital Officer Dean Gagne. “They can have the same personal experience they'd receive if they walked into one of our full-service locations.”
MAC has been particularly beneficial for northern Saskatchewan communities.
“It's humbling to be acknowledged by the Marketing Association of Credit Unions,” says Innovation CEO Dan Johnson. “We think outside the box to meet service challenges in our industry and MAC has allowed us to do just that. It's given us such a tremendous opportunity to reach members in more locations and at more events to educate them on our mobile and online services.”
Innovation Credit Union is celebrating its 10th anniversary this year with 23 advice centres throughout the province including Swift Current and North Battleford. It is provincially regulated, with the hopes of becoming federally regulated by 2020.