It’s official: Access acquires Civic Centre naming rights for next five years

From now on it will be the Access Communications Centre.

North Battleford council has officially voted to enter a naming rights agreement for the North Battleford Civic Centre with Access Communications Co-operative Ltd. at their meeting Monday.

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The proposal received from Access was for a $150,000 up-front payment, with the term to last five years.

The name of the Civic Centre will be changed to the Access Communications Centre and Access would pay for all signage installation costs. As well, Access is making efforts to help the City apply to Access Communication’s Children’s Charity for funding to improve accessibility there.

The money received from the naming rights agreement will be placed into a dedicated reserve for Civic Centre renovations.

News of the naming rights proposal had been leaked a week earlier. Administration officials confirmed no one else had come forward with any proposals for naming rights for the Civic Centre.

Last year, council approved a new naming rights policy covering city facilities including the Civic Centre, opening the door for the city to award naming rights for its various facilities.

In remarks at council Monday after the vote, Martin Smith of Access Communications expressed his appreciation for the deal at the Civic Centre.

“I’m excited about the news, it’s an exciting day for both North Battleford and Access Communications,” Smith said.

“For me personally the Civic Centre has been like a second home since 1986. As many of you know I played and coached various teams in the facility and I couldn’t be more honoured to be here representing Access and to be involved in improving this facility. So I guess in saying that it’s come full circle for me and I personally can’t wait to welcome everyone to the Access Communication Centre.”


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